FRESH Networks makes safe, affordable milk accessible to Kenya's low-income families

At FRESH Networks, we are dedicated to making safe, high-quality milk accessible to millions of families.

The problem we address:

Around 68% of all marketed milk in Kenya is sold in loose form through unregulated, untraceable informal channels, mostly to low-income families living in cities. Despite the serious public health risks of toxic contamination, adulteration, and milk-borne diseases (estimated to cost KES ~400 billion annually), these families are forced to opt for this product because safer milk is up to 50% more expensive per liter, or just isn’t available where they live or in their desired purchase quantities.

Our solution:

FRESH enables Dairy companies to enter this market segment directly and offer households flexible quantities of loose high-quality milk at attractive prices using a unique technology suite consisting of: ​

• Smart milk dispensing machines placed inside local neighborhood shops 

• Smart handling equipment to transfer cold milk efficiently to ATMs

• Smart logistics technology to efficiently plan and track ATM refilling operations with minimal losses

• Real-time visibility over stock & quality levels, with smart sales forecasting models

• Retail price & digital payment systems 

• Consumer marketing & support tools

• Network design, operations, and maintenance tools and services

Why we believe this will work:

We’ve developed this solution over the last three years working closely with Dairy industry partners, shopkeepers, regulators, and other stakeholders. As a solution incubated within KOKO Networks, our technology benefits from KOKO's extensive experience deploying and operating 3,000 cooking fuel dispensers to serve nearly 1.3 million households across Kenya today. Finally, our FRESH pilots have dispensed over 140,000 liters of milk to 2,000+ households in Kenya, Rwanda, and India with great partner and consumer feedback. 

We’re excited to now bring the fourth version of our solution to market.

Contact us if you’d like to know more or get involved!